Non-Mass Ethos

Our Catalogue of Designers

Each piece we select and carry is hand chosen in line with the United Nations Sustainable Development Goals. This way our customers do not have to ask if a piece of clothing or jewellery is entirely transparent in their sustainability or environmental claims, they’ll just know. We want to make sustainable shopping beautiful, easy and pleasurable. The catalogue of brands we carry follow a set of practices that we feel make them some of the most responsible in the world. To be a part of our store, each brand was examined under the lense of which we view the United Nations Sustainable Development Goals. 
Each piece carried is made with care and harms as little of the earth as possible. Our customers can be assured that no workers have been exploited within the supply chain and that they are a valued part of a Non-Mass supply chain model. Your part in buying from this model of purchase contributes to creating a sustainable future for our planet. We hope to promote buying that values longevity over short term satisfaction, profit or exploitative gain. We offer a range of pieces that represent some of the most considered designers in the world. We do not align with typical collection seasons and the stock we have is purchased by us to be sold over no solid course of time. 

What is Non-Mass product? 

In line with the United Nations Sustainable Development Goals, Denude sells products that are enacting meaningful and sustainable changes. Through individual transparency, advocacy and education, we have curated a selection of Non-Mass products that an audience will know they are able to purchase in an assured and conscious manner. Consciousness to us means made with deliberation and intentionality; informing a customer of what they need so that they have full knowledge of a product prior to purchase; with the most important part being the knowledge that the item they are buying is not harming any individual in the supply chain. To counteract overconsumption, we buy on a trans-seasonal basis, meaning that individual stock is purchased in small quantities, ensuring both its speciality and that it is never left behind after a season or put on sale. 
First, we have to answer: How do we define Non-Mass product?
We use the term Non-Mass (and capitalise it) because the term works with more intentionality than stating something is a sustainable product. Our founder discovered Non-Mass was a better encompassing word than a sustainable product during her Master’s research into sustainability and storytelling.
We define Non-Mass as a product that has been made with intention with a transparent supply chain behind it. Throughout the supply chain, there must be no additional questions raised as to how the quantity was produced at the given factory or manufacturer. Whilst something can be made en masse, which luxury items can be, it may not meet being Non-Mass due to it being reproduced often, or in excess to the worker and their conditions. Therefore, the individual supply chain must be as transparent as possible for the purchase rate, stock price and for our buying criteria. If a product is made in a higher quantity the item can be Non-Mass if it meets a larger criteria of naming those in the supply chain at the factory or at the manufacturer. At this point in time, this has not been the case in our buying, but if it is, we will document our research thoroughly to you, the customer.
We have a few commitments when customers purchase with us;
We use packaging that works to do better environmentally. We place your order in recyclable boxe/s that we purchase via wholesale stores that stock 100% recyclable cardboard boxes; our recycled boxes are most often from Loop. We include with your item a Denude post card and wrap items in recyclable tissue paper. We believe there should be joy in opening luxury goods, savoured as a special moment, whilst also knowing you can keep, adore and use your packaging elsewhere. If you prefer your parcel without any packaging, please inform us of this on your order note. It should be noted that beauty products, due to liquid restrictions have to be packed in a fully liquid proof bag (provided to us by Royal Mail), without tissue paper. 
We most often (bar beauty products) post with DHL due to their sustainability reports. Although they are not perfect, we feel they are the most impressive shipping company because of their rate of female workers and because they are an employer of choice. DHL became the first German company to receive the Catalyst Award in recognition of exceptional commitment to diversity for increasing the number of women in management positions. You can read their last sustainability report here.
We recognise that customers must have knowledge of the Sustainable Development Goals that we speak of and that they must be both discussed and integrated. Our product based company advocates for gender equality, for reducing inequalities across the fashion board and it encourages responsible consumption and production. 
The Sustainable Development Goals we use to outline Denude are numbers 5, 10 and 12. 
The 5th, 10th and 12th Sustainable Development Goals are;
5) Gender Equality;
10) Reduce Inequalities;
12) Responsible Consumption and Production
How we address each;
5) Gender Equality is permanently being assessed in the running of our company, we employ only women at present and will continue to do so. We work with (at present) 100% female owned brands in the buying for our store. We want to put money directly into the hands of women. We are a fully female owned business, founded by a woman with two additional female workers on our team; making a three woman workplace. 
10) Reducing Inequalities is a goal we are aiming towards through the supply chain model we are implementing. We interview each brand before we buy from them and speak of their individual supply chain model openly; including a list of names of workers in their manufacturing process, as well as names of factories used and their relevant accreditations. Please note that it is not up to Denude to disclose the names of workers publicly, unless we have their consent. However, we can name the factories used and disclose further names with the consent of the brand; please do not hesitate to ask if you would like this information. We are  transparent in what we do and do not provide publicly. We want to be able to speak to the humanisation of this pathway through knowledge of workers in the supply chain and their communities, as well as the policies in place for their safety. In regard to further inequality, Denude acknowledges its place in the advocation of an Anti-Racist society, and we hope to soon be able to dedicate 15% of our shelving space (upon expansion) to Black-owned businesses and take the 15% pledge with Aurora James, whom we admire deeply.
12) Responsible Consumption and Production. The fashion industry is uniquely situated to collaborate across the world and interact with varying communities. The supply chains which are in place were rethought during the pandemic. People had to not outlay their work and saw work retreat back to themselves. This in itself is something Denude watches and observes closely. We know that by not ‘Other-ing’ highly skilled factory workers, we can begin to reduce inequalities. With kindness (a simple and influential construct), the fashion industry will be in a better place to advocate for Responsible Consumption and Production. We intend to do this through open communication and meaningful conversation. We never want to patronise, and to be as informative as we can possibly be. The fashion industry does not exist outside of other supply chains in the world and it is intrinsically linked to the welfare and livelihoods of thousands of people. The fashion industry has to be robust and resilient to abuse and innovative in ways that address the urgent climate threats we all face.
These are the three goals we base our store around. To speak more to Rule 10, we are currently working on a unique commerce accreditation that will ensure our supply chain is able to be fully documented and audited. It will give a 360 view of   individual supply chains and will mark how we assess a transparent supply chain. Once this is implemented, we will be able to publish ranges of the following information;

A loaded word: Sustainability

Quality is paramount at Denude and sustainability is one of our highest priorities. We intend to be as honest as possible with our approach to our stocked products and believe that transparency is key. We cannot claim that we are a 100% sustainable company; as firstly this would be incorrect, and secondly it would lack  honesty and transparency. Our approach to sustainability is in the process of aiming to be as sustainable as possible. We believe this can be achieved by being as transparent as we can be. Hence using the term Non-Mass product as opposed to a sustainable product. We capitalise the term Non-Mass because it is a more transparent term that our founder advocates for. Transparency to us equates to boundaries that are implemented throughout the sourcing of brands and throughout the implementation of stocking and marketing these brands; as well as in our customer service and packaging.
Sustainability is a loaded word because it can be marked by greenwashing terms, it can be held up as a notion of goodness with no action or it can be a claim made as a marketing term, but ultimately leaves the customer with more questions. We cannot claim to be entirely sustainable, because the approach we take to sustainability is one that is constantly evolving. It acts as a practice, or as we like to call it, a dance. It is the act of reaching, retreating, learning, unlearning, implementing and doing better based upon our experience. We cannot definitively state we have achieved something; because for us this marker of achievement must be constantly moving; and we do not desire to chase a level of perfection for it to then move. However, we do intend to be in a constant search of an increased visibility and setting a high standard. We hope to set a standard and level of clarity that ensures our customers know where we sit in regards to sustainability, and with that knowledge we hope they are able to make an informed decision in regard to a purchase. 
The following Criteria is in relation to the current brand and products that we stock. To counteract any confusion, each brand met the following criteria; 

Transparency and Traceability

Each brand shared with us where their products are made, the manufacturers used (if applicable) and the people or makers that make or produce each piece. From this information, Denude are able to trace products and their components (whether that be a button, a bead, or a material; such as leather) back through each step of the supply chain to their origin, whether as raw materials or at the beginning of garment composure (depending upon whether manufactured or made by the owner of brand). We work with small brands that do not always have a manufacturing process external to themselves, however, they still source their materials so do have to meet the criteria of informing us of their sources. 
Sub Section, Transparency: Each brand shared what they implement and know about where its products are made, where materials are sourced, the people who make them and the conditions which these people work in. 
Each brand was required to disclose; 
What they view of their product supply chain.
Factories that clothes are made in (if applicable).
If the company publicly disclose information about where its products are made. If this is not for Denude to release publicly, Denude has the name of each factory on file for any customer who asks.
If integrated production is applicable, which for many of our brands it is, no factory names are needed but they are required to disclose the team they have around them, and very specifically who makes each piece and where their materials are sourced.
Their connection to makers; To build a level of human connection and respect, each brand had to disclose the names of makers if not personally made by themselves (in house to us means Integrated). To disclose what elements of the products are made at specific facilities and makers at the point of sale. Brands speak of the names of workers, their relationship to them and the communities they live within. For this step, not all names were required if manufacturers were part of a team (Integrated) or if a brand only uses a company for sourcing (beads for example) or if the manufacturing process moved (which during Covid-19 we had to make allowance for). We also asked each brand if names are put into clothing tags (though, this is not a requirement).

This is our contribution of integrating respect into the supply chain, and we strongly believe that if a consumer thinks about the maker of their clothes, (particularly if a person can be named) it adds specific-ness to an item and a consumer can hold that person in their mind upon wear. 

Sub Section, Traceability: Each brand is required to trace the components of their product and its journey to Denude. The company should note their steps within their own values to achieve a set amount of product traceability.
How are your brands and products traceable? 
Do you disclose information about manufacturing facilities prior to the final production stage? Please note this can be fairly uncommon as brands do care about their repertoire; which we deeply respect but always press for more transparency in manufacturing standard.
Does the company disclose information about the level of supply chain traceability it has, or its efforts to increase traceability?
Does the product appear to be traceable through each production stage, all the way back to raw materials? 


    Each brand was asked to speak about the well-being of the makers.
    Please note these questions were not required but were discussed in advance of our buying: 
    Do you feel empowered enough to state (applicable) workers are benefiting from their role within the company or in their work?
    Do they have labour protection?
    What wage are they paid? If so, how is the factory/worker able to benefit from or in their communities?

    This criteria does not feature so heavily at present as designers stocked are most often the maker with a small team around them and are Integrated. Workers are not always elsewhere. However, we want to ensure that policies and mechanisms are in place to ensure the basic rights and extended safety of makers - and that they are protected and respected. 
    Our supply chain audit will further this process in the future by allowing us to ask the following; 
    Does a worker or maker have a channel to voice concerns, with their anonymity and safety protected? 
    Does the company use a standard of product-level certification to assess the factories they use - in compliance with internationally accepted Labour Standards?
    Does it honour migrant worker protections?
    Are their workers on a Living Wage?
    Are their factory communities invested in?
    Do they have access to health services via the company? 
    Is the community and collaboration at the advancement of the workers well being?
      We are always focused on the longevity and sufficiency of a garment and we disclose as much as we can of the above with the designer or brands consent to do so. If a piece of information is not disclosed that you wish to have in order to make a purchase, please email us at We are happy to work with you in making your decision. 
      Denude will review these conditions every 6 months, and vow to work alongside the most progressive and thoughtful brands. Collection 01 was released on 17th May 2021. For our second collection, we are advocating for all of the above details to be released on a brands profile.